Maddie White is a multimedia journalist, content creator and digital marketing strategist with a knack for online audience engagement. Her recent social campaign work for events group Modern Marketing Summit, an acquisition of Comexposium, landed her a promotion as the company’s full-time Social Media Marketing Manager. She oversees and executes all aspects of MMS’s social output– expertly designing thumb-stopping content using the Adobe Creative suite– and formulating eye-catching copy to bring dollar-driven results.
Maddie’s several years of multi-platform storytelling fuel her passion for multigenerational outreach, especially through visual channels like YouTube and Instagram. She is grateful to have had the opportunity to hone her skills as a digital producer at USC Annenberg School of Communication and Journalism, where she produced for several outlets, including everything from print to television to social media. It was here that she also served as a leading news anchor for Annenberg TV News, a weekly program broadcast in South Los Angeles. Maddie earned her Master’s degree in Journalism from USC Annenberg in May of 2016.
But there’s more to Maddie than you might expect. She was born and raised in Coronado, California, and spent most of her formative years singing, dancing, and acting in various productions, especially in her performing arts program in high school. Having always thrived on stage and film, Maddie spent her undergraduate college years studying acting in Pace University’s prestigious BFA Acting program in lower Manhattan. Shortly after receiving her degree, she went back to her California roots (but this time, to LA), where she participated in various series, films, and commercial spots as an actress, earning her a coveted spot in the actors’ union SAG-AFTRA.
Motivated by an urge to pursue nonfiction storytelling, Maddie shifted her focus slightly when she decided to apply to the highly-regarded Masters in Journalism program at USC. From the moment she was accepted, she knew her whole life was about to change; digital journalism allowed her to harness her personality as a topical force. It was the perfect blend of creativity and intellectualism. She never looked back.
At Annenberg, Maddie excelled. She worked as a multimedia journalist for the student-run news publication Annenberg Media. She single-handedly drew thousands of eyeballs to the digital magazine by producing high-quality video packages and self-hosted comedy news videos– several of which went viral on Facebook. She was personally responsible for the no. 1 farthest-reaching published video of the term with a video that reached over 400 thousand Facebook feeds. Overall, Maddie shot, wrote, edited, and produced 3 of the top 10 best-performing videos of the term.
Today, Maddie uses what she learned in her education to benefit the sales, visibility, and brand strength of for-profit companies and publications, bringing with her a strong sense of commitment to the “human” side of marketing and creation. Whether it’s by touching hearts or tickling funny bones, Maddie hopes to find fresh ways to capture the slipping attention of users in today’s ever-evolving media landscape.