Maddie White is a weekend anchor and multimedia journalist at KIVI/KNIN in Boise, Idaho, and an alumna of the University of Southern California’s Annenberg School of Journalism Master’s program.
In her current role, Maddie’s commitment to stories that affect Idahoans reveals her strength as an investigative journalist and enterprise storyteller.
Mike Sharp, Executive Producer, KIVI, writes, “[Maddie] carries herself like a pro and brings a creativity we’ve grown to depend on.” He adds, “One of the things that makes Maddie stand out from other reporters, even in our own newsroom, is her ability to throw herself into a story without becoming the story… Maddie is someone on whom we can depend to handle the story with the appropriate level of creativity, personality, as well as solemnity.”
As ABC’s KIVI shares assets with FOX’s KNIN, Maddie creates content and appears in newscasts for both channels 6 and 9 in Southwestern Idaho.
“When this story got pitched I remember thinking that Madeline White was attacking a windmill. ‘There’s no way [names removed] are going to do anything with that.’ Well Maddie, you did it… Offenders in Idaho Prisons now have access to resources from the suicide prevention hotline, and they got it because you asked them why they didn’t. That’s shining light in a dark place,” said J Bates, News Director, KIVI.
Maddie has a special knack for telling stories that center on real people with important realities to share. Something she has investigated with particular fervor — it’s sort of inadvertently become her beat — is the affordable housing crisis in the Boise area. She recently appeared in the New York Times on a piece they also covered about a mayor’s homeless camping ban in Boise. Separately, Madeline’s coverage of the story is here.
Her several years of multi-platform storytelling fuel her belief in the power of video production. She honed her skills as a Multimedia Journalist at USC Annenberg Media, where she produced for several outlets, including everything from print to television to social media. It was here that she also served as a lead news anchor for ATVN, a weekly program broadcast in South Los Angeles.
Maddie’s background in social media management combined with her aptitude for editing shareable short-form web videos makes her a unique and valuable asset in the newsroom. At Comexposium, she single-handedly produced, designed and edited all creative content for the brand, including a video she designed that played on Outfront Media’s premiere LED ad space in Times Square in New York City.
At both Comexposium and Clique Media Group, her editing skills were put to the test in all facets of creative marketing, including building graphics, promotional videos for social, and signage for the events via the Adobe Creative Cloud and others.
Way back when
Maddie was born and raised in Coronado, California — and is 5th-generation Coronadoan.
She was an anchor and reporter for her middle school news station, KCMS, and received the “Best News Anchor” award at San Diego County Office of Education’s annual iVIE awards.
She spent many of her formative years singing, dancing, and acting in various productions, especially in CoSA, her performing arts program in high school.
Hittin’ the books
Having always thrived on stage and film, Maddie spent her undergraduate college years studying acting in Pace University’s prestigious BFA Acting program in lower Manhattan. Shortly after receiving her degree, she went back to her California roots (but this time, to LA), where she participated in various series, commercials, and films as an actress, earning her a coveted spot in the actors’ union SAG-AFTRA.
Motivated by an urge to pursue nonfiction storytelling, Maddie opted to attend the highly-regarded Master of Science in Journalism program at USC.
At Annenberg, Maddie excelled. As a member of the forward-thinking “Mobile and Emerging Platforms” team, she single-handedly drew thousands of eyeballs to Annenberg Media’s digital magazine by producing high-quality video packages and self-hosted news videos– several of which went viral on Facebook.
She was personally responsible for the no. 1 farthest-reaching published video of the term with a video that reached more than 400,000 Facebook feeds.
Overall, Maddie shot, wrote, edited, and produced 3 of the top 10 best-performing videos of the term.
Life and times, today
As a multimedia journalist/anchor at KIVI-TV of the E.W. Scripps Company, Maddie leads the station’s investigative, hard news and enterprise efforts as the sole nightside reporter for the primetime ABC and FOX television slots.
Her future plans are to build on the impact of her reporting. She is currently seeking an anchor/reporter/MMJ role in another market. Refer to the top of this page for anchor and reporter reels, a link to her resumé, and contact info.